Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your computer, mobile device, or tablet when you visit a website. They help websites recognize your device and remember information about your visit, such as your preferences, login status, and shopping cart.

2. Why We Use Cookies

At Anantara Fashion, we use cookies to:

• Ensure the website functions properly.
• Remember your login details and preferences.
• Keep products saved in your shopping cart.
• Process orders securely.
• Improve website speed and performance.
• Understand how visitors interact with our website.
• Analyze website traffic and customer behavior.
• Display personalized products and recommendations.
• Measure the effectiveness of our marketing campaigns.
• Enhance your overall shopping experience.

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function correctly. They enable features such as:

• User authentication
• Shopping cart functionality
• Secure checkout
• Order processing
• Website security

Without these cookies, certain parts of the website may not function properly.

Performance & Analytics Cookies

These cookies help us understand how visitors use our website by collecting anonymous information such as:

• Pages visited
• Time spent on the website
• Products viewed
• Navigation patterns
• Website performance

This information helps us improve our website and provide a better customer experience.

Functional Cookies

These cookies remember your preferences, including:

• Language settings
• Recently viewed products
• Saved shopping cart
• Account preferences

They help personalize your browsing experience during future visits.

Marketing & Advertising Cookies

Marketing cookies help us:

• Display relevant advertisements.
• Show personalized product recommendations.
• Measure the performance of advertising campaigns.
• Prevent repetitive advertisements.

These cookies may also be used by trusted advertising partners.

4. Third-Party Cookies

We may use trusted third-party services that place cookies on our website to improve functionality and analyze website performance. These may include:

• Google Analytics
• Google Ads
• Meta (Facebook & Instagram)
• Payment gateway providers
• Shipping and logistics partners
• Customer support tools

These third-party providers have their own privacy and cookie policies governing the information they collect.

5. Managing Your Cookie Preferences

Most web browsers allow you to:

• View stored cookies.
• Delete existing cookies.
• Block all or selected cookies.
• Receive notifications before cookies are stored.

Please note that disabling certain cookies may affect website functionality, including login, shopping cart, checkout, and personalized features.

6. Data Security

We take appropriate technical and organizational measures to protect the information collected through cookies. While we strive to maintain a secure environment, no online system can guarantee complete security.

7. Changes to This Cookie Policy

Anantara Fashion may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page along with the revised "Last Updated" date.

8. Contact Us

If you have any questions regarding this Cookie Policy or our use of cookies, please contact us through the contact details available on our website.